Portable Design Conference & Exhibition - 2008

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Wyndham Hotel San Jose
September 18, 2008

PDCE NEWS

Thanks for Joining Us at PDCE 2008! 09.23.08
Look for the Portable Design Conference in 2009. PDCE heads to Austin in March, Boston in May, San Diego in September, and Santa Clara in January 2010!

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QUALCOMM MEMS Keynote Address by Jim Cathey 09.23.08
James Cathey, Vice President of Business Development with QUALCOMM MEMS Technologies - PDCE 2008 KEYNOTE ADDRESS (see attached pdf): Leading the Charge on Power, Defining Technology Needs of the Future.

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PEREGRINE SEMI Keynote Address by Rodd Novak 09.23.08
Rodd Novak, Vice President, Marketing & Business Development with Peregrine Semiconductor - PDCE 2008 KEYNOTE ADDRESS (see attached pdf): Integration Strategies for Mobile & Wireless RF Front-ends

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Agenda

as of June 10, 2008

September 18, 2008

8:30 am	Exhibition Showcase Opens
9:15 am - 9:30 am	Conference Welcome & Introductions by John Donovan, Editor-in-Chief, Portable Design magazine
9:30 am - 10:15 am	Keynote Address - Leading the Charge on Power: Defining Technology Needs of the Future by Jim Cathey, Vice President, Qualcomm MEMS Technologies
10:20 am - 11:05 am	Keynote Address - Integration Strategies for Mobile and Wireless RF Front-Ends by Rodd Novak, Vice President, Peregrine Semiconductor
11:05 am - 11:30 am	Break - Exhibition
11:30 am - 12:15 pm	Panel Discussion: Portable Power Management - Does It Get Any Better Than This? Moderator: John Donovan, Editor-in-Chief, Portable Design magazine Hezi Saar, Senior Pdt. Marketing Manager, Actel James Bruce, North Am.Mobile Solutions Manager, ARM Markus Levy, President, EEMBC Stephen Olsen, Product Marketing Mgr, Mentor Graphics Gordon Mortensen, Engineering Director, National Wes Reid, Director, Digital & Consumer Pdts, ON Semiconductor Steve Leibson, Technology Evangelist, Tensilica
12:15 pm - 1:30 pm	Join Us for a Complimentary Lunch
1:30 pm - 4:30 pm	Exhibition Hall closes for afternoon sessions
3 Tracks	Open-door Technical Breakout Seminars:
1:30 pm - 2:00 pm	Non-Volatile Memory Options in Portable Designs-How to Select the Right Technology presented by David Sowards, Vice President of Non-Volatile Memory Products, Virage Truly Understanding Low-Power Multimedia Chip Design presented by Jonah Probell, Technical Marketing Manager, Mobile Multimedia, Tensilica
2:10 pm - 2:40 pm	The Top 5 Things You Need to Know for Audio SOC Design presented by Larry Przywara, Director, Mobile Multimedia, Tensilica Finding the Fast Path to 4G: Reducing Time to Market for Wireless Infrastructures presented by Nikhil Chauhan, Senior Product Manager, Wind River
2:40 pm - 3:05 pm	Dessert & Break
3:05 pm - 3:35 pm	Ultra-low Power FPGAs for 'Cool' Portable Applications presented by Hezi Saar, Senior Product Marketing Manager, Actel The Role of the RTOS in Portable Device Development presented by John Carbone, Vice President - Marketing, Express Logic LPDDR Interface IP Solution to Address Portable Design Requirements presented by Raghavan Menon, Sr. Director, Virage Logic
3:45 pm - 4:15 pm	Designing for 3G with UltraCMOS Silicon-on-Sapphire RFICs presented by Rodd Novak, V.P., Marketing & Business Development, Peregrine Semiconductor User Interfaces: Portal to the Wireless World presented by Andrew Hsu, Manager of Technical Marketing and Strategic Partnerships, Synaptics
4:20 pm - 5:00 pm	Panel Discussion: The Wireless Future - Are We There Yet? Moderator: John Donovan, Editor-in-Chief, Portable Design magazine Srinivas Pattamatta, Senior Pdt. Marketing Manager, Atheros Per Viklund, Technical Director, Mentor Graphics Steve Caldwell, Director, RF Products, Microchip Rodd Novak, V.P., Peregrine Semiconductor Reza Kasnavi, V.P., Sequoia Communications Andrew Hsu, Mgr. Tech.Mkt'g/Partnerships, Synaptics Nikhil Chauhan, Senior Product Manager, Wind River
4:45 pm	Exhibition Showcase re-opens
5:00 pm - 6:30 pm	Networking Reception & Drawing

* Technical Tracks

Portable Power

Wireless Communication

Consumer Electronics